This assignment is meant to demonstrate my skills in designing, planning, and animating logos using advanced skills in animation. This project was broken up into pre-production, production, and post-production stages.
Pre-Production
Pre-production involved choosing a well-known brand, redesigning its logo, creating storyboards and style frames, and creating a test animation mockup. The final step was to develop a creative brief presentation combining these assets.
Mood board
Alternate mood boards
Thumbnail set
Style frames
Final logo design
Storyboards (1 - 3)
Test animation mockup
Production
Using the preconceived assets for the logo, I ensured the Elk, cabin, and mountain range were on individual layers and imported the file into After Effects to prepare for animation. I animated the elements using position, scale, and opacity in addition to the Puppet tool for the Elk. Then, I added elk and forest ambience sounds and music. Furthermore, I was tasked with writing an introduction to the brand as well as an explanation
of my design decisions.
of my design decisions.
Introduction
Explanation
Post-Production
This portion focused on refining the visuals and sound design of the project. Experimenting with sound volume levels, adding more sound effects, like diner ambience, and even improving the visuals, like the smoke and Elk animation. I ended up with two versions I liked.
Final animation (version 1)
Final animation (version 2)
