I began by making thumbnail sketches for my GCU rebrand logo.
GCU Logo Thumbnail Set 1
GCU Logo Thumbnail Set 2
GCU Logo Thumbnail Set 3
I also made thumbnail sketches for a GCU Sports channel.
GCU Sports Thumbnail Set
After choosing the thumbnails I liked most, I developed the designs in Adobe Illustrator.
Final GCU Logo
Final GCU Sports Logo
Once those were done, I created a mood board and brand guide featuring new imagery, colors, and typography for GCU.
Mood Board
Brand Guide
Then, I moved on to developing the design package assets, including designs for Lower Thirds, Bumpers, Logo Bugs, and Mortises. Mortises did not appear in the final video.
Lower Thirds Design 1
Lower Thirds Design 2
Bumper 1
Bumper 2
Bumper 3
Bumper 4
Logo Bugs (50% opacity)
Mortise Design 1
Mortise Design 2
Mortise Design 3
Using the provided GCU Sports footage and all of my assets, I composited and animated everything in After Effects and included music and sound effects, later in production.
Final Broadcast Design Package Video
