This is the process for a travel magazine I made for a university project. I had to create two travel brands and choose the one I liked more to develop further. I ended up choosing the second.
This is a brand board for the first fictional travel company called OpenAir Travel. It includes inspiration images, primary typefaces, and color palette.
Masthead design for OpenAir Travel.
Final icon design for OpenAir Travel.
This is a brand board for the other fictional travel company called Expedition Enthusiast. It also includes inspiration images, primary typefaces, and color palette.
First masthead design for Expedition Enthusiast.
Second masthead design for Expedition Enthusiast.
The following is the design process for the Expedition Enthusiast icon.
Final icon design for Expedition Enthusiast.